Innovation in Practice
Over a decade of building ventures, solving growth challenges, and delivering results.
- Who we are
About Cachet
Cachet is a boutique consulting firm with expertise in disruptive innovation and new venture creation. We work with organisations to help solve complex problems and achieve growth.
Cachet is an offshoot of Innosight and is headed by Venky Sridharan, who led the Innosight consulting team in India before founding the firm.
Innosight is a global strategy and innovation consulting firm and the leading authority on disruptive innovation. Innosight collaborates with companies to devise growth strategies, build innovation capabilities, and create products and services that improve people’s lives.
Cachet applies Innosight’s best in class IP in an emerging markets setting and has created impact in large corporates and startups, in sectors as diverse as Healthcare, Consumer Lending, Banking, Dairy and F&B.
Our Work
Real ventures. Real impact.
Our Services
Three ways we deliver impact
- Latest Service
Our Capabilities
Identifying growth opportunities
Finding the true addressable market for a product or service via detailed market analysis. Using proprietary frameworks to zero in on whitespace or to create meaningful differentiation.
Identifying Real TAM and Whitespace
Finding the true addressable market for a product or service via detailed market analysis. Using proprietary frameworks to zero in on whitespace or to create meaningful differentiation.
Navigating the First Mile
Creating POCs to arrive at scalable business models. Driving deeper validation through Pilots. Enable Rapid Learning and Iteration to quickly identify paths to success and avoid paths to failure or wasted resources.
Navigating the First Mile
Creating POCs to arrive at scalable business models. Driving deeper validation through Pilots. Enable Rapid Learning and Iteration to quickly identify paths to success and avoid paths to failure or wasted resources.
Targeting growth opportunities
Identifying key stakeholders and parsing out their important Jobs To Be Done. Using these to drive Business Model Innovation. Evaluating complex landscapes via Ecosystem Innovation to drive meaningful results.
Targeting growth opportunities
Identifying key stakeholders and parsing out their important Jobs To Be Done. Using these to drive Business Model Innovation. Evaluating complex landscapes via Ecosystem Innovation to drive meaningful results.
Scaling New Ventures
Scale beyond pilots into market-ready ventures with focused execution. Use Ecosystem Innovation to build sustainable partnerships, and drive competitive advantage via smart pricing and standout positioning.
Scaling New Ventures
Evolve from POCs and pilots into market ready ventures by enabling rapid scale via focused execution and leverage of expert resources.
- Our Work
Our Work
Dairy Pilot to Commercial Venture
Pure Dairy evolved from a business model innovation project to drive adoption of packaged milk among consumers of unpackaged milk. Its first avatar as pilot venture involved end-to-end testing for a new variety of long life milk produced using a custom manufacturing setup.
The venture also piloted a disruptive model to bring raw milk directly from farm to consumer using a custom EV based milk vending and packaging setup.
From its early roots, the company scaled into a commercial venture – partnering with the most iconic private dairy brand in UP and delivering six years of profitability.
Digital Ecosystem for Patients, Clinics & Pharmacies
Viva Health was a UTR venture for one of India’s largest IT firms, aimed at developing a healthcare platform through market feedback, while keeping its brand identity undisclosed.
Cachet led the go-to-market strategy—managing operations, marketing, and onboarding physicians, patients, and pharmacies across two major cities. Stakeholder feedback drove iterative development, including features, pricing, and positioning. Despite being a pilot, the product’s strength and early market traction led to a licensing offer from a leading pharmaceutical company.
Following its success, the platform was refined and integrated with another healthcare application, which had a nationwide rollout.
API Management Product for Banks & Financial Institutions
Fyrii is a developer experience platform that empowers API-driven enterprises to streamline their engagement with their developer community.
With Fyrii, developers can create valuable content, share, and monetize it all in one place. The platform is relevant for enterprises looking to foster a vibrant developer community and for developers looking to build their individual brand and showcase and monetize their offerings.
Fyrii has gained significant traction among banks and financial institutions, including two of the largest banks in India, as well as multiple banks and credit unions in the United States.
Secure Messaging Platform for Banks and Beyond
SecurMsg is a platform that aims to blend high security, usability and speed to message based interactions between companies and their customers. The solution was developed based on a detailed analysis of the target ecosystems and key JOBs of the major stakeholders.
The target customer audience is the BFSI sector, but the larger vision includes product offerings aimed at multiple industry segments.
Fintech platform empowering Bharat's future
Viva is a fintech platform dedicated to revolutionizing access to on-demand credit for the underserved and the informal employment segments of Bharat, the vast India beyond the major cities. The platform leverages technology, a proprietary credit risk model and builds strategic partnerships to provide credit on demand, aiming to break down barriers and empower individuals to achieve their goals and dreams..
The Viva platform goes beyond traditional bureau records and analyzes a range of alternative data points, thus generating a unique, comprehensive and accurate assessment of risk. This enables the company to extend credit to individuals and businesses who may have been overlooked by traditional lenders, unlocking new opportunities for financial inclusion and economic empowerment.
Driven by a committed and experienced team, Viva aims to create a lasting presence in the world of credit in Bharat.
A Brief Selection
- Innovation know-how and on-ground Support for Digital Transformation, AIIMS, Delhi
- End to end analysis of four product launches, leading to revamp of new product innovation process for F&B major
- First mile support to Tata Indian Institute of Skills, including overall strategy and setup of short term courses for marquee vocational training institutes at Mumbai & Ahmedabad
- Growth Blueprint in India for vascular products by leading US based medical device multinational
- Growth Blueprint for pharma training in India for leading global pharmaceutical training and education organization
What We Deliver
Create Growth Blueprint
If you have a vision or outline for a product or service – we can help bring it to reality.
We can Identify the true market size and addressable market by looking beyond traditional market research. Our work isbased on a realistic, curated view of the ecosystem and based on real stakeholder Jobs To Be Done.
Our blueprints are actionable, and implementable, not Powerpoint punditry designed to drive a few high powered presentations and events.
We work across markets and domains, but have specific expertise in the Indian market. With 1.3 billion people and a 350 million strong consuming middle class, India is a massive opportunity, but also a complex mosaic of sub-markets – we can help bring your product or service to this market and generate true growth.
- If you have a vision or outline for a product or service – we can help identify its true potential
- Based on a realistic, curated view of the market and ecosystem
- Based on real stakeholder Jobs To Be Done
- Not only actionable, but also implementable
Revitalize Existing Venture
In our work, we frequently see new ventures targeting a clear opportunity, with the right resources and the right mandate, yet failing to achieve their objective. This includes ventures inside a corporate entity and as well as startups of various sizes.
We have a specific offering for such cases, which involves using our IP to diagnose key areas across the Market & Opportunity, Industry Ecosystem & Competitive Landscape, Business Model and the Team, Culture & Execution.
Innovation project leaders or startup founders have a challenging task at the best of times and our task is to play a bridging role between them and project sponsors and investors. The goal here is to bring in external validation and input to course-correct the venture using a fact-based, market driven approach.
We can help both investors and founders avoid the endless loop of capital infusion and depletion based on revised projections that do not pan out in reality. Our involvement can be as light or heavy touch as required.
- If a new venture or startup is not performing to potential – we can diagnose, provide clear, critical input
- The Market & Opportunity
- The Industry Ecosystem & Competitive Landscape
- The Business Model
- The Team, Culture & Execution
Create New Venture
We specialize in building ventures around bold, innovative business models—both our own and those we co-create with forward-thinking partners.
Every ambitious business model begins with a set of critical assumptions—hypotheses that must be tested quickly. The earlier these assumptions are validated in the market, the faster the learning cycle, the sharper the iteration, and the greater the odds of gaining traction without unnecessary expenditure of time or capital.
This is where we excel. We design and execute POCs and pilots across sectors, leveraging proprietary IP and deep first-mile expertise to transform early-stage concepts into high-potential ventures. It is not just about testing—it is about accelerating what works.
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If you want help with the First Mile of a new venture
Proof of Concept
Pilot - Or you want to go from a POC (Proof of Concept) or Pilot and beyond – We can help you
Insights & Answers
How does your work differ from the typical consulting models?
We offer advisory services, but our primary work is building, launching and fixing ventures. Our work is hands-on, and our compensation is often tied to outcomes – not just time. Whether it’s piloting a new idea, setting up a venture, or turning around a struggling initiative, we step in to make things work. If you’re building something ambitious – or need help gaining traction – we’re ready to help you drive it forward.
How do you work across such diverse sectors?
We stay anchored in our core expertise: innovation. Rather than trying to become insiders in every industry, we partner with domain experts who bring deep sector knowledge. This allows us to focus on what we do best – spotting where innovation can unlock value, understanding what should remain untouched, and identifying where margins can be pushed.
This balance has helped us drive meaningful business model innovation across sectors as varied as dairy, healthcare, FMCG, banking, vocational education and more.
What’s your USP in venture creation?
We identify whitespace—and build to fit. We specialize in analyzing markets, uncovering gaps, and creating ventures that address real, unmet needs. Backed by proprietary IP and a strong track record, we know what works—and how to execute. And when a venture underperforms, we move quickly to pinpoint the root cause and implement the right solution.
How do you work with startups to create impact?
How do you support investors, family offices, and holding companies?
We act as a strategic partner to investors, family offices, and holding companies by bridging the gap between them and their portfolio companies. Our role is to bring an independent, market-based perspective that complements the internal projections shared by the portfolio company. This helps validate assumptions, surface blind spots, and provide a more balanced view of potential and performance.
We also track progress over time—understanding that while projections are made at a single point, businesses evolve as they grow.
We offer a dedicated solution in this space. Get in touch with us to learn more.
When startups already have committed teams, what’s your value-add?
We bring an external, objective perspective—paired with proprietary IP and frameworks that help us examine markets, ecosystems, and business models in a structured way. Founders are often too close to the problem to see it from new angles. We help reframe challenges, uncover blind spots, and identify opportunities that may not be visible from within. Our tools and approach are designed to bring clarity and momentum where they are most needed.
What team and resources do you deploy?
As a boutique firm, every engagement is led directly by the principal. We also tap into a trusted network of domain experts with whom we have built strong working relationships and a track record of results. Rather than relying on layers of junior staff, we focus on bringing in the right expertise at the right time—ensuring that every contributor adds real value.
Is your work geography-specific or global?
Our experience spans India, the EU, and the US, and our frameworks are designed to be globally relevant. That said, we bring particularly deep expertise in the Indian market—especially in designing business models for growth. We view India not as a single market, but as a mosaic of distinct sub-markets. Our tools help both global and local players navigate this complexity to adapt and scale.
- Team Member
Our Advisors
Scott Anthony
Scott D. Anthony is the Managing Partner Emeritus at Innosight and a former Managing Director of Innosight Ventures. A globally recognized expert on innovation and growth strategy, he has advised Fortune 500 leaders, authored eight books, and co-developed the “dual transformation” framework. Scott is also a Professor at the Tuck School of Business at Dartmouth College.
Tim Gustafson
Tim Gustafson is a former Principal at Innosight and an alumnus of McKinsey & Company. With deep expertise in disruptive innovation, venture building, and strategic transformation, Tim has advised Fortune 500 companies and emerging ventures alike. His work spans sectors from healthcare to data strategy, with a focus on turning complex challenges into scalable growth opportunities.
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Where does it come from?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Why do we use it?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Where does it come from?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
- Work Process
How We Operate
Actionable, curated insights
Deep network of domain experts
Principal or Expert involvement end to end
We focus on execution, not just presentations.
- Real Testimonials
See What Our Clients Are Saying About Their Success with Us
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