Mark W. Johnson

A ‘Future Back’ Approach to Creating Long-Term Growth Strategy

How enterprises can anticipate a disrupted world of the future and execute a long-term growth strategy starting today: In 2010, one of the world’s leading defense companies engaged in a strategic planning initiative in which senior leaders projected current industry trends and business prospects out to the year 2020…

What to Do When Your Future Strategy Clashes with Your Present

In this new HBR online piece, the case of MedStar Health shows how a “three portfolios” approach can keep long-term transformation plans on track.

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